Malibu — digital brand content
Social media content for Malibu Rum, part of The Absolut Group.
Client
The Absolut Group
Role
Art direction
Scriptwriting
Production lead
The Absolut Group
Role
Art direction
Scriptwriting
Production lead
Brief/Challenge
Malibu targets a young, social, and fun-loving audience, typically in the 18–30 age range. The brand is all about summer vibes, carefree fun, and tropical escapism — often linked to music, parties, and spontaneous get-togethers.
The task was to create digital content that captured the essence of the brand and spoke to its audience in a playful, inclusive, and slightly cheeky tone. The work included drink tutorial videos and brand visuals, designed for digital platforms.
As part of The Absolut Group’s creative team, I was responsible for concept, art direction, scriptwriting, and managing the production on behalf of the client. Film production was carried out by Makeriet AB.
Malibu targets a young, social, and fun-loving audience, typically in the 18–30 age range. The brand is all about summer vibes, carefree fun, and tropical escapism — often linked to music, parties, and spontaneous get-togethers.
The task was to create digital content that captured the essence of the brand and spoke to its audience in a playful, inclusive, and slightly cheeky tone. The work included drink tutorial videos and brand visuals, designed for digital platforms.
As part of The Absolut Group’s creative team, I was responsible for concept, art direction, scriptwriting, and managing the production on behalf of the client. Film production was carried out by Makeriet AB.
Brand visuals
Drink tutorials