Bookman — packaging
Design for a modular packaging system based on a grid logic. Bookman creates products designed to increase visibility in urban environments — from bike lights to reflective accessories — each varying in size, shape, and function.
Client
Bookman
Role
Art direction
Structural design
Graphic design
Illustration
Bookman
Role
Art direction
Structural design
Graphic design
Illustration
Brief/Challenge
The key challenge was creating a packaging solution that could accommodate this variety while maintaining a cohesive product family in retail environments. The boxes are made from white cardboard with black typography. a monochromatic approach that allows the product images to stand out, especially since the products themselves come in a wide range of colors.
While the body of the packaging adapts to the size of the product, the top section remains identical across all formats.
The result is a consistent visual line in-store, making the products easy to display, organize, and stock.
The key challenge was creating a packaging solution that could accommodate this variety while maintaining a cohesive product family in retail environments. The boxes are made from white cardboard with black typography. a monochromatic approach that allows the product images to stand out, especially since the products themselves come in a wide range of colors.
While the body of the packaging adapts to the size of the product, the top section remains identical across all formats.
The result is a consistent visual line in-store, making the products easy to display, organize, and stock.
